Like it or not, if you don’t do email marketing for your business, you miss out BIG time.
Why? Because you can 2x, 3x, or even 4x your income without any significant investment by simply setting up flows and campaigns for your already existing audience
But before creating your email strategy, it’s essential to know the differences between the two and how to use them for maximum results.
So without further ado, let’s break down what flows and campaigns are and how they benefit businesses.
Email Marketing Campaigns
Email campaigns are one-time email sends to a pre-determined list or segment. These must be manually scheduled to be sent at a fixed point in time.
Some examples of campaigns:
- Sales promotions: promoting an ongoing sale
- Holiday sales emails: emails to celebrate an occasion, get sales and connect with customers
- Educational blog content: emails driving traffic to a blog, article
- New product launches: promotion of a new product
- Giveaways
Benefits of email campaigns
While each campaign has a different purpose, they can all benefit the company– if they are done right. Here are the biggest gains great email campaigns result in.
- Increased Click Rate and Engagement
If your prospects receive emails they can relate to, they will feel more interested in the products, feel more connected to your brand, and will click on the CTA to learn more. With certain campaigns, you can build your brand, stand up for causes and engage with your audience. Plus, being in your customers’ inbox is like renting a place in their subconscious. They don’t even know why but they think about your products whenever they scroll through their emails.
- Increased Revenue
Increased click rate results in increased chances that your customers will end up purchasing your products. Campaigns specifically created and sent to an engaged segment of customers can result in a significant increase in revenue.
Not sure how to create segments? Check out this article.
Email Flows
Flow is an automation triggered by your customers’ behaviors and actions. It’s a series of connected emails that go out to the customer based on their behavior or activity. Some of these behaviors might be that they purchased from your website or browsed and left.
There are many different behaviors and actions. And you can create all kinds of flows to match these. Customers will enter the flow once they meet certain conditions set in the automation.
Examples of the most popular flows:
- Order Confirmation flow: Thank you email sent right after check out.
- Welcome flow: Email sent as a confirmation and thank you for subscribing to the email list.
- Cart Recovery Flow: Email sent after items were placed in the shopping cart, but the customer did not check out.
- Post Purchase Flow: triggered after a purchase. It shows appreciation and lets buyers know about related products they might be interested in.
- Sunset Flow:Win back email sent to inactive customers.
- Anniversary/ Birthday Flow: Email sent to customers on their birthdays or other anniversaries.
Benefits of setting up Email Flows
Sell on Autopilot
One of the biggest draws of setting up email flows is that it works its magic on its own. For instance, an abandonment cart email can result in making a sale without any effort on your part.
Nurture leads
If the email flows are relevant and engaging, the contact will learn more about your business and be more receptive to sales-related promotion emails further down the line.
Boost Business Revenue
Creating and actively using email automation workflows can significantly increase your revenues.
Reduce Costs
You don’t have to be tech-savvy to set up email flows. Doing so can reduce sales costs since you don’t need higher salespeople to do the work for you.
Create Better Segments
Flows not only save you time but also help you get to know your customers better. With the help of flows, you can create different groups or lists based on customer attributes, behavior patterns, and other relevant conditions.
