Email marketing blogs – known as content marketing used to attract & engage the audience by creating relevant articles. The content can be text-based, videos, podcasts, and other media.
Why Is it Necessary?
The content helps to make it clear that a company values the people to whom it sells. Studies have proven that businesses with blogs get 67% more leads than other companies and that 47% of customers read at least two blogs before buying (ProfitWell, 2018).
Comments: While educational content is not meant to drive significant revenue, lots of our customers see moderate returns in the short-term and more effective sales campaigns in the mid-run.
How Do You Begin?
Well, let’s imagine you have found a great product. Awesome! The next step – gain the audience. I am not talking about preliminary research. I mean – KNOW your audience. What do they like? Why do they like it? Where do they live? How can they benefit from your product, what do they get from it? What is their favorite smell? What is their least favorite taste? What do they breathe? EVERYTHING.
And then you write around it. Choose your style and settings. Experiment with it. The ultimate goal of content marketing is to be so engaging that your lead will eventually purchase your product or service. However, the need is to attract their interest, increase page views, and maintain reader loyalty. There are a few ways to achieve that, and blogging is one of them.
Next, Start Using the Content for Your Business.
Convert leads: if you place call-to-action buttons in your blog posts and invite your reader to do some action like downloading an ebook or ask for a free trial, you can ultimately turn some leads into customers.
However, it’s essential to be careful how you use this strategy. Too many call-to-actions can come across as spammy. Furthermore, if the only thing your blog is doing (or at least seem to be doing) is plugging a product, they’re not providing the value your readers are likely expecting.
Email marketing content not only keeps your readers up to date but also encourages return visits and gives you the flexibility to grow your revenue through affiliate links. For many bloggers, it is a vital part of their marketing plan.
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