Like it or not, if you don’t do email marketing for your business, you miss out BIG time. Why? Because you can 2x, 3x, or even 4x your income without any significant investment by simply setting up flows and campaigns for your already existing audience But before creating your email strategy, it’s essential to know the differences between the two and how to use them for maximum results. So...
Klaviyo Email Marketing 101: Custom Campaigns & Flows Your Store Needs
5 MUST-HAVE Klaviyo Segments
There are 5 core segments you can use today to tailor your promotional campaigns while maintaining proper deliverability. Ideally, once you master basic segmentation, move to more complex segmentation based on your customer data. There are lots of variables available for a test including customer LTVs, geographical, age, gender, collections purchased, and many others.