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5 MUST-HAVE Klaviyo Segments

Love Interest, person with glasses, Vex Media Group email marketing

There are 5 core segments you can use today to tailor your promotional campaigns while maintaining proper deliverability. Ideally, once you master basic segmentation, move to more complex segmentation based on your customer data. There are lots of variables available for a test including customer LTVs, geographical, age, gender, collections purchased, and many others.